Jeremy Beale came to prominence when he first represented Great Britain at the European 3 Day Event Championships at Harewood, England in 1959. That same year he was offered a place on the British Show Jumping Team for competitions in Belgium and Holland, but was unable to accept due to his commitment to the 3 Day Event Team. 

He was reserve rider for the British Equestrian Team for the 1960 and 1964 Olympic Games in Rome and Tokyo respectively, having had the misfortune to lose his first string horse to injury in the final weeks before the Games on both occasions. He was 5th in the World Championships at Burghley in 1962, 5th also in the European Championships in 1963, 5th again at the Badminton 3 Day Event in 1967 and won the prestigious Burghley 3 Day Event in 1965.

After leaving the Army with the rank of Major in 1967, Jeremy came to the USA to take up the directorship of Potomac West, which subsequently became known as the Pacific Horse Center.  In 1971 he moved to Chester Springs, where he established Pen-y-Bryn Equestrian Center after three years at Fox Hollow Farm.

In recent years he re-entered the competitive arena in the field of dressage, competing with much success through Grand Prix and earning his USDF Gold Medal.  He now has an extensive clinic circuit, which takes him the length and breadth of the country, as well as abroad. His services as a clinician are in great demand and his students have been conspicuously successful through the FEI levels. Indeed, one of his students won the Adult Amateur Horse of the Year Award at Prix St. Georges in 1996 and at Intermediare 1 in 1997, while another won 4th level Amateur Horse of the Year award in 1997.

During his travels, Jeremy Beale has experienced the whole gamut of equipment.  He has always recognized the necessity of making the horse as comfortable as possible to facilitate his working well for the rider. At the same time he saw so many riders struggling with the balance of their saddles, making it almost impossible for them to sit either correctly or comfortably. Some riders resorted to the use of towels as bump pads or wither pads, often adding to their horse's discomfort!

Ultimately, Jeremy was prompted to set about developing a saddle that would address these issues. It was an inevitable extension of these philosophies that soon led him to modify traditional bridles and strap goods.